Traveler confidence is growing as COVID-19 vaccinations become more readily available.
A new AAA survey reveals that nearly half of Floridians–47 percent–are comfortable taking a trip. That’s almost a 10 percentage-point increase compared to AAA’s previous survey in January.
Floridians cite the vaccine and increased safety measures, as the top two reasons they feel comfortable traveling now. More than a quarter–28 percent–say they have received the vaccine. Even more–30 percent–base their confidence on masks and sanitization.
“After a full year in a global pandemic, there is so much pent-up demand for travel that our AAA travel agents are seeing tremendous enthusiasm from Floridians who are eager to plan a trip,” said Mark Jenkins, a spokesman, for AAA and the Auto Club Group. “While many want to wait until the summer, some have already received their vaccine and are motivated to travel now.”
According to the Survey:
- 62 percent of Floridians expect to travel in 2021
- 30 percent of travelers will take their next 3-day trip before June
- 75 percent of Floridians say they would be traveling more if there was not a pandemic
- 46 percent of Floridians say they will feel more comfortable traveling when they are fully vaccinated
Trips, Transportation and Lodging
Floridians appear to be more willing to fly and stay in a hotel or resort. According to the survey:
- 56 percent of Floridians are comfortable staying in a hotel/resort (7 percentage points more than Q1)
- 42 percent are comfortable taking a flight (10 percentage-points more than Q1)
The most popular vacations for Q2 travelers are:
- Beach destinations (33 percent)
- City/major metro destinations (25 percent)
- National/state parks (19 percent)
“Spring and summertime travelers seem to value outdoor destinations like beaches and state parks now more than ever,” Jenkins said. “Trips like these allow people to satisfy their thirst for travel, while also remaining socially distant in an open-air environment.”
- A growing number of Floridians will also consider buying travel insurance, due to the uncertainty caused by the pandemic. More than two in five residents–44 percent–report being more likely to purchase travel insurance now than before the pandemic began. That’s an increase of five percentage points from Q1.
The AAA Consumer Pulse Survey was conducted online among residents living in Florida from March 12 – 18, 2021. A total of 400 residents completed the survey. Survey results asked of all respondents have a maximum margin of error of ± 4.9% percent. Responses are weighted by age and gender to ensure reliable and accurate representation of the adult population (18+) in Florida.