The campaign will feature a dedicated landing page featuring a curated selection of stays and unique Florida activities, from homes perfect for remote work to the state’s outdoor wonders. It will include emails and targeted social media ads to in-state guests, as well as those within driving distance, designed to keep the destination top of mind for when nearby visitors are ready to travel.
The new holding company will oversee strategy for the company across various geographies and advance plans for expansion into new markets with new systems and a fully integrated mobility offering to bring in more travelers.
Back in September, Scott and U.S. Sen. Maria Cantwell, D-Wash., introduced the “Fly Safe and Healthy Act” which would have temperature checks as part of Transportation Security Administration (TSA) screenings.
This week, U.S. Sen. Rick Scott, R-Fla., introduced a proposal which would have the Transportation Security Administration (TSA) study if canine units could help screen airport travelers for COVID-19.
The revised report tackles challenges to tourism growth, including a new section on the pandemic response, as well as misconceptions about tourism promotion. Comprehensive information about the roles local tourism promotion organizations, Visit Florida and the private sector play within the industry are included. New graphics also detail how competitive the tourism industry is both domestically and internationally.
Since the reopening of the state, the tourism industry is starting to see positive trends in employee retention, an increase in the average hotel occupancy rate, and higher percentages of revenue and profit since July. Although the trends demonstrate positive improvements, more than half of tourism partners surveyed believe the impact of the pandemic response will continue until sometime between the third quarter of 2021 and the first quarter of 2022.
Details, including the design of the station. are still to be worked out but this is a large step for the train company as it tries to expand across Florida.
At the end of August, Castor brought out the “Protecting Tourism in the United States Act” with U.S. Rep. Fred Upton, R-Mich., as the cosponsor.
The 2.7 acres are expected to be used to form a new trailhead for the Willie Browne Trail at the Theodore Roosevelt Area.
U.S. Interior Sec. David Bernhardt announced 30 new trails in 25 states, adding almost 1,300 miles to the National Trails System.