Tag: red ribbon week
Red Ribbon Week was first established in 1985 in response to the murder of DEA Agent Enrique Camarena. Camarena was abducted by five men and tortured to death. To honor his memory and commitment to fighting illegal drugs, Camarena's family, friends and neighbors began wearing badges of red ribbons. Parent-led coalitions across the country began to follow in Camarena’s community's footsteps in raising awareness on the devastation caused by drug abuse—adopting his belief that one person can make a difference and wearing red ribbons in his honor.