This week. Gov. Ron DeSantis and Visit Florida announced “continued record visitation to Florida in the third quarter of 2022.” According to Visit Florida, 35.1 million visitors came to the Sunshine State in the third...
This week, Gov. Ron DeSantis announced that Florida welcomed 30.9 million visitors between October and December 2021, marking the second consecutive quarter that overall visitation has surpassed 2019, pre-pandemic levels. Overall in 2021, Florida had...
The campaign will feature a dedicated landing page featuring a curated selection of stays and unique Florida activities, from homes perfect for remote work to the state’s outdoor wonders. It will include emails and targeted social media ads to in-state guests, as well as those within driving distance, designed to keep the destination top of mind for when nearby visitors are ready to travel.
Last month, with the support of U.S. Sen. Marco Rubio, R-Fla., U.S. Sen. Rick Scott, R-Fla., brought out the “Set Sail Safely Act,” which, according to Scott’s office, “will establish a Maritime Task Force, in coordination with a Private Sector Advisory Committee, to address the health, safety, security, and logistical changes needed to allow for cruise lines and ports to resume operations.”
When the 2010s opened, Florida was reeling from the economic downturn thanks in large part to its dependence on tourism, new home construction and real estate, areas which took a hit when the economy went south. Throw in the Deepwater Horizon oil spill in the Gulf in 2010 and Florida was in bad shape.
“The hub features tips and resources for green, sustainable travel throughout the state. Visitors can find information about environmentally friendly attractions, activities, dining, transportation, and lodging – and how to practice voluntourism while in Florida,” the governor’s office noted.
Tourism added $112 billion to Florida’s economy last year and employed more than 1.4 million residents of the Sunshine State last year.